Self Assessment

2 years experience in FMCG Marketing
Excellent communicator between different departments with friendliness and patience.
Strong analytical abilitypolo shirts
in sales&marketing area.
Fast learner who manages effectively and independently in complex and fast-paced environmentsTake responsibility of Iced Tea, including several SKUs, reporting to Brand manager.
Brand marketing:
- Develop brand strategy marketing plan of Iced red tea, coordinating with agency.
- Develop new tactical product coming into the market (Consumer panel, brand strategy, 4P and so on).
- Take charge of brand media plan under supervision.
- Take charge of marketing research, such as U&A, FGD…
- Track and monitor marketing activities, coordinating with 12 sub-marketing department.
- Coordinate with agency and other executive companies.
Analyze aspect:ralph lauren polo shirts
- Set and adjust sales target and profit target of sub-companies.
- Analyze the profit and loss sheets each month.
- Analyze and track the sales data of each region, each province, even important city and know the trends of many different product markets.
Trade marketing:
- Launch Iced red tea & basketball campaign.
- Arrange charity journey of Huston Rocket team players in China.
Others:
- Travel frequentralph lauren polo ly to many different product markets in cities.
- Work closely and happily with persons in different department.
- 3 months practice as a sales familiar with product markets and price structure